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Pantone recently announced Ultra Violet as it’s new Color of the Year for 2018. Can you believe this is Pantone’s 19th year announcing a Color of the Year? Selections have ranged from subdued tones—such as 2006’s Sand Dollar—to bright, energetic colors like 2012’s Tangerine Tango. The company claims to look for more than trends when picking a color. According to Laurie Pressman, Vice President of the Pantone Color Institute, “The Pantone Color of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today.”
What is Pantone, anyway?
Unless you’re a designer, chances are you’ve never heard of Pantone. It’s founder, Lawrence Herbert, created the Pantone Matching System in 1963 in an attempt to increase the accuracy of color across the graphic arts community. Since then, Pantone has grown into a renowned authority in color matching across several industries that rely heavily on colors, including fashion, textiles, architecture, paint, etc. Each matching system uses a different scheme, which they explain a bit more here.
Over the years, Pantone has moved from simply categorizing colors to color consulting and trend forecasting. Through its Pantone Color Institute, it researches the psychology of color and helps brands develop and implement color palettes. It’s the Color Institute that oversees the selection of each Color of the Year since 2000. Pantone also produces its own line of merchandise, Pantone Universe.
PANTONE 18-3838 Ultra Violet
Ultra Violet is somewhat of an unexpected color, but a welcome and refreshing addition to the Color of the Year family. The company describes Ultra Violet as “a dramatically provocative and thoughtful purple shade.” Not only that, it also “communicates originality, ingenuity, and visionary thinking that points us toward the future.” After a year that (at least in the U.S.) felt very heavy, I’ll take it!
This color has a decidedly positive vibe, and one I believe will resonate a lot more than last year’s Greenery. The last time a Pantone color truly took the world by storm was in 2015. Remember when Marsala, a rich, earthy red, was seen absolutely everywhere? I think Ultra Violet has the potential to reach a similar level of popularity. Time will tell!
Using Ultra Violet
Ultra Violet can be used an accent or allowed to dominate the environment. I can see it pairing very well with other jewel tones, such as emerald or sapphire. It can also make a statement with its complementary color, a bright yellow. I also love the way it pops against a stark white background. If you’re a designer, Pantone had provided useful tools for using Ultra Violet in various industries.
The design world is brimming with options to incorporate this beautiful amethyst hue into our lives. From interior design, to fashion, to plants, check out the gallery for inspiration on how to use Ultra Violet.
What do you think of 2018’s Color of the Year? Do you like it? Do you this it’s easy to use, or have you used it already?
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Claudia
January 15, 2018 at 6:03 PMI’m always curious about what the Pantone colour will be at the beginning of each year! It’s really cool that they have chosen something unexpected. Great post!
Nati
January 16, 2018 at 1:36 AMThanks! I also get super curious each year, and get super excited when they announce it!
Annie
January 15, 2018 at 6:44 PMI love the colour of the year! It’s so vibrant and bold!
x
http://www.latteandluxe.com
Nati
January 16, 2018 at 1:37 AMJust like your blog! 🙂
chantel knight
January 15, 2018 at 7:03 PMUltra Violet is a beautiful color choice. That deep purple is one of my favorite colors so I was more than ecstatic when I saw it popping up everywhere! I also love that it’s a color that kind of fits into the whole Bohemian trend which also resonates with me and also happens to be taking over the world in trends in right now. I can’t bring to mind that the green color looks like from last year, but this one definitely stands out as much as that red did! I think this is a sign that this is going to be a good year for me.
Nati
January 16, 2018 at 1:38 AMCheers to that! Hope it’s a great year for you.
Karen
January 15, 2018 at 7:06 PMI’m loving this color. It took me awhile to give myself permission to wear colors like violet. When I was a little girl I loved purple but my mom always said it was “gaudy”. I dressed in drab brown earth tones all through my teens. This is a happy bold color that emanates positivity.
Nati
January 16, 2018 at 1:40 AMSo happy you’re stepping into the world of color! There’s no turning back now. 🙂
Patricia-Ann Que
January 15, 2018 at 9:52 PMbeing in the styling industry, this color and going toward the lilac shades will be fashion’s color for 2018! it is amazing how pantone changes the game just like last year’s millennial pink!
Nati
January 16, 2018 at 1:47 AMOoh, ultra violet and lilac make for a great combo! It’s interesting though, I feel like last year they capitalized on millennial pink, which was already pretty popular, and made it even more so. This year they decided to get ahead of the trend. We’ll see what they do next year!
lucie
January 15, 2018 at 11:13 PMI love this years colour! As a graphic designer colour is so important to me. I love that they chose a strong magical hue, I think it will resonate with a lot of people.
Veronika
January 16, 2018 at 12:56 AMI like the ultra violet although I agree with you it was rather unexpected. Especially in fashion where the top two colours are actually the lavender and yellow. In fact apart from the shoes, ultra violet is difficult to find in the stores at the moment. Anyway, hopefully I find some nice pieces for my SS 18 fashion report. By the way, I love your blog.
Veronika
https://brunettefromwallstreet.com
Evelyn, PathofPresence
January 17, 2018 at 9:16 AMThis is fascinating! Love Pantone abdvits uses. If color had an industry (probably does!) Pantone would be the industry Standard. Enjoyed reading this, thanks!!